Exclude Bad Placements on the Google Display Network

The Problem

Like most ad networks the more times the GDN shows your ad, the more likely it is that someone will click on it and they make money. This means that they have little incentive to implement strict targeting. For advertisers, this means that if you want to run your ads using contextual targeting (theme-based), you’ll likely appear on many sites that have very little to do with your initial targeting parameters. Bad Targeting can hurt your brand if you are a brand advertiser, as well as your bottom line if you are a performance marketer. If you want to improve the quality of your placements, your only choice is to manually sift through the placement reports and exclude thousands of bad placement links. Until now…

Introducing Display Prodigy

Display Prodigy automatically excludes low-quality placements for you, saving you time, and improving your contextual targeting through the google network. Find out more, or sign up for the private beta at www.displayprodigy.com